Last updated: 22 July 2026
This Privacy Policy explains how Amalfi Coast Style (“we”, “us”, “our”) collects, uses, and protects the personal data of visitors and customers of the website https://www.amalficoastyle.com (the “Website”), in accordance with Regulation (EU) 2016/679 (“GDPR”) and applicable Italian data protection law (Legislative Decree 196/2003 as amended by Legislative Decree 101/2018).
1. Data Controller
The data controller responsible for your personal data is:
Amalfi Coast Style
Via G. Marconi 16, 84010 Praiano (SA), Italy
VAT / P.IVA: [_______] — to be completed
Email: [privacy@amalficoastyle.com] — to be completed
You may contact us at any time using the details above for any matter relating to the processing of your personal data.
2. What Personal Data We Collect
Depending on how you interact with the Website, we may collect:
- Browsing data: IP address, browser type, device information, pages visited, and similar technical data collected automatically through cookies and analytics tools.
- Contact data: name, email address, and any information you provide when you fill in a contact form or write to us.
- Account and order data: name, billing and shipping address, email, phone number, and purchase history when you register an account or place an order in our shop.
- Payment data: payment information processed securely by our payment providers. We do not store full card details on our servers.
- Newsletter data: email address and subscription preferences when you sign up for our newsletter.
3. Purposes and Legal Bases of Processing
We process your personal data for the following purposes and legal bases under Article 6 GDPR:
- To respond to your enquiries submitted via contact forms — legal basis: pre-contractual measures / our legitimate interest in replying to you (Art. 6(1)(b)/(f)).
- To process orders and provide our products and services — legal basis: performance of a contract (Art. 6(1)(b)).
- To manage payments — legal basis: performance of a contract and legal obligation (Art. 6(1)(b)/(c)).
- To send our newsletter and marketing communications — legal basis: your consent (Art. 6(1)(a)), which you can withdraw at any time.
- To analyse and improve the Website through statistics — legal basis: your consent for non-essential cookies (Art. 6(1)(a)).
- To comply with legal obligations (e.g. accounting and tax) — legal basis: legal obligation (Art. 6(1)(c)).
4. Cookies and Similar Technologies
The Website uses cookies and similar technologies. Non-essential cookies (such as statistics and marketing cookies) are only activated after you give your consent through our cookie banner. You can review and change your preferences at any time. For full details on the cookies we use, please read our Cookie Policy.
5. Who We Share Your Data With
We may share your personal data with trusted third parties who process it on our behalf as data processors, including:
- Hosting and IT service providers;
- Payment service providers;
- Email and newsletter delivery services;
- Analytics providers (e.g. Google Analytics), only where you have given consent;
- Social media and embedded content providers, only where you have given consent.
We do not sell your personal data. Data may be disclosed to public authorities where required by law.
6. International Transfers
Some of our providers may process data outside the European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, such as the European Commission’s Standard Contractual Clauses or an adequacy decision.
7. Data Retention
We keep your personal data only for as long as necessary for the purposes described above: contact data for the time needed to handle your request; order and accounting data for the period required by tax law (generally 10 years in Italy); newsletter data until you unsubscribe; and analytics data according to the retention settings of the relevant tools.
8. Your Rights
Under the GDPR you have the right to: access your personal data; request rectification or erasure; restrict or object to processing; data portability; and withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal. To exercise your rights, contact us using the details in Section 1.
You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali, www.garanteprivacy.it) if you believe your data is processed unlawfully.
9. Children
The Website is not directed at children under the age of 16. We do not knowingly collect personal data from children without appropriate parental consent.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The current version is always available on this page, with the date of the last update shown at the top.
11. Contact
For any questions about this Privacy Policy or the way we handle your personal data, please contact us at the address provided in Section 1.